Tuesday 24 April 2012

Past events: 2011

Luxury in the Digital Space

This speaker event explored how luxury brands can fully harness the power of social media platforms and other digital initiatives. The speakers included Lauri Vela, a top specialist in Customer Relationship Management and digital space, currently working as the Associate Director in Digital, e-Commerce and CRM at Richemont S.A, as well as Simon Thorogood, London College of Fashion Research fellow specialising in fashion and technology, fashion presentation and the application of interactive fashion experience. 

Luxury in the Digital Space
Lauri Vela, speaker at the Luxury in the Digital Space event
Shushan Karapetyan, Emily Huggard and Shradha Kaul,
 founders of UAL Retail & Luxury Goods Club

Luxury and Sustainability

The Luxury and Sustainability event looked at how luxury brands become more ethically-driven without having to sacrifice quality, style or their aspirational appeal. The subject was discussed by looking at the supply chain, emphasising the benefits of using higher priced, high-quality cotton in fashion manufacturing.
 From a marketing perspective, the importance of commitment to sustainable excellence was explored, focusing on how responsible decisions can lead to building stronger luxury brands, having more satisfied customers and creating a better planet. The speakers for this event included, Patrick Lane, Director of Corporate Relationships at World Wide Fund for Nature (WWF), as well as Orsola de Castro, Creative Director at From Somewhere; co-founder and co-curator of The British Fashion Council's ethical initiative Estethica at London Fashion Week. 

Orsola de Castro and Patrick Laine,
speakers at the Luxury and Sustainability event
Luxury and Sustainability Speaker Event

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